How to start your own professional business as an iridologist or nutritional consultant

Module 1: WHY CHOOSE IRIDOLOGY OR NUTRITION AS A CAREER?

The first module of this course examines the advantages of a career in iridology or nutritional consulting. It includes a brief overview of the trends in alternative health care, what iridology and nutritonal consulting is all about, the rewards of these healing professions, the important concept of holistic health and what is meant by the iridology-nutrition connection. Included is also an examination of what it takes to enter this profession, barriers that one commonly encounters and attributes for success in this exciting field of natural medicine.

At the end of this module the student should be able to:

• comprehend some trends that are occuring in alternative health care
• understand the difference between conventional medicine and alternative medicine
• be familiar with some statistics in our modern health care system
• explain what is meant by iridology and nutritional consulting
• explain the concept of holistic health
• understand what is meant by the iridology-nutrition connection
• appreciate what is required to be a professional iridologist or nutritional consultant
• appreciate the rewards of a career in the healing profession
• describe barriers that one often encounters in the alternative healing profession

Module 2: SETTING UP AN IRIDOLOGY OR NUTRITIONAL CONSULTING PRACTICE

The second module of this course examines the first steps in setting up an iridology or nutritional consulting practice. It includes naming your business and developing a logo, determining your mission statement and setting goals and objectives, financial planning, record keeping, locating your business premises and analyzing your competition.

At the end of this module the student should be able to:

• understand the importance of a business name and company logo
• be familiar with business planning by determining a mission statement, goals and objectives
• be familiar with some statistics in our modern health care system
• make a financial plan related to running an iridology or nutritional consulting practice
• understand what is required for record-keeping
• recognize the importance of analyzing your competition
• appreciate what is required for choosing your business premises

Module 3: EQUIPMENT RECOMMENDED FOR YOUR IRIDOLOGY OR NUTRITIONAL CONSULTING PRACTICE

The third module of this course examines some equipment that is recommended to run a professional iridology or nutritional consulting practice. It includes an explanation of a variety of tools that the iridologist or nutritional consultant uses in the course of daily practice. A discussion of profesional iridology equipment and nutritional products is also included.

At the end of this module the student should be able to:

• be familiar with various tools that the iridologist or nutritional consultant uses in daily practice
• to be aware of what professional iridology equipment is available
• appreciate the role of nutritional products

Module 4: MARKETING YOUR IRIDOLOGY OR NUTRITIONAL CONSULTING PRACTICE

The fourth module of this course examines the use of marketing techniques to promote your iridology or nutritional consulting practice. It includes basic marketing research techniques, development of your service, promotion strategies and pricing. Topics discussed also include finding the right location for your premises, learning from your competition and building a solid client base.

At the end of this module the student should be able to:

• be familiar with various marketing research techniques
• able to identify what your service to your clients will be
• understand various methods used to promote a practice
• know how to effectively price your service
• appreciate the importance of location of your premises
• understand what you can learn from your competition
• identify ways to build a solid client base

Module 5: DEVELOPING YOUR CREDIBILITY AS A PROFESSIONAL IRIDOLOGIST OR NUTRITIONAL CONSULTANT

The fifth module of this course examines techniques that will develop your credibility as a professional iridologist or nutritional consultant. It includes a discussion of interpersonal skills, professonal behavior, confidentiality and lecturing. Included are methods that will build your reputation and professionalism in the field of iridology or nutritional consulting.

At the end of this module the student should be able to:

• list the factors that are important to develop credibility and professionalism
• appreciate the meaning of professional behavior
• appreciate the value of education
• be familiar with important interpersonal skills
• appreciate the value of publishing articles and writing
• understand the benefits of effective lecturing and presentations

Module 6: MORAL, ETHICAL AND LEGAL ISSUES THAT ARISE IN AN IRIDOLOGY OR NUTRITIONAL CONSULTING PRACTICE

The sixth module of this course examines moral, ethical and legal issues related to an iridology or nutritional consulting practice.

At the end of this module the student should be able to:

• Discuss the esssential components of professional ethics
• Be familiar with moral questions that can arise in a clinical setting
• Recognize some of the main moral issues that can confront the practitioner
• Recognize the legal implications for an iridologist or nutritional consultant in diagnosing and treating health problems

Module 7: PROFESSIONAL IRIDOLOGY AND NUTRITIONAL REPORTS

The seventh module of this course examines reports related to a professional iridology or nutritional consulting practice.

At the end of this module the student should be able to:

• Be familiar with the esssential components of a professsional iridology report
• Be familiar with the essential components of a professional nutritional report

Module 8: THE IRIDOLOGY OR NUTRITIONAL CONSULTATION

The eighth module of this course examines what is involved in an iridology or nutritional consultation, as well as the client-consultant relationship.

At the end of this module the student should be able to:

• Appreciate what clients expect from an iridology or nutritional consultation
• Understand some important components in developing a client-consultant relationship
• Be familiar with ways in which to reduce fear or anxiety during the consultation
• See the importance of developing active listening skills
• Understand the need and role of feedback and follow-up

Module 9: CONTINUING EDUCATION FOR THE IRIDOLOGIST OR NUTRITIONAL CONSULTANT

The ninth module of this course examines educational requirements and recommended continuing education for the professional iridologist and nutritional consultant.

At the end of this module the student should be able to:

• Understand the recommended educational requirements to be an iridologist or nutritional consultant
• Appreciate the value of continuing education
• Be familiar with a variety of iridology and nutrition educational resources

Module 10: ESSENTIAL ADVICE FROM FRANK NAVRATIL BSC. N.D.

The tenth and last module of this course includes advice from Frank Navratil BSc. N.D., world-renowned iridologist, naturopathic doctor and natural health book writer to those wishing to pursue a career in iridology or nutrition.

At the end of this module the student should be able to:

• Appreciate early humble beginnings
• Understand how honesty, belief and hard work paves the way to success
• Recognize how natural medicine has a promising future
• Learn how to keep motivated and overcome barriers
• Appreciate the importance of caring for yourself to avoid burn-out
• Discover how to find the role and path in life
• Be now equipped to start on the road to establishing their own professional iridology or nutritional consulting practice

© Frank Navratil BSc. N.D.